Sony Ps4 | Launch EVENT

Sony Ps4 was launching in the UK and Sony could think of no better way to gain exposure than supplying some of the mosty talented freestylers to entertain the large crowd queuing over night to get their hands on the console.

The PS4 launch had loads of entertainment on offer. The Street Team provided entertainment based around the PS4 brand and partnering games.

Our basketball freestylers were there to represent the NBA2K14 title and our football freestylers for EA Sports FIFA 2014, 2 of the biggest sporting games in the world!

The team worked as a warm up act to the main show case which was the very talented and popluar Tinie Tempah.

Objective

  • Creating an exciting buzz around the realease
  • Specialist staff to make promotions come to life
  • Entertain and Engage the target consumer