K Swiss – California Love

Kswiss assigned the skills of the RWD Agency to create a credible campaign that engages the Kswiss target consumer, as well as, installing the Kswiss values & bringing the vibe of California to the UK.

The Street Team was used to create, manage & deliver a live tour where consumers could sign up to a competition winning an all expenses paid trip to LA. The Street Team staff toured the UK entertaining and delivering a Californian vibe to each destination whilst exposing the brand to new customers.

Campaign Results

  • Live Sign Ups 73% over target
  • Facebook Likes 2,908 9,593% over target
  • Online Sign Ups 1,408 over target
  • K-Swiss.UK page visits Previous 680 – During Campaign 15,271 2,145% increase from previous month

Quick stats

  • 4 Locations
  • Oxford Street Schuh Store
  • Birmingham Bullring Shopping center
  • Manchester Trafford Centre
  • Beach Break Live Festival – Newquay
  • 5 Days

Campaign Objective:

  • Target Festivals and shopping centers to increase brand awareness
  • Link interaction to retail sales
  • Provide specialist staff to make tour come to life
  • Generate a high number of sign-ups
  • Maximize results within budget
  • Gather potential customer data to market to in the future
  • Increase social media following and engagement of the brand

The Street Team were able to source some high profile Dj’s to increase the campaigns exposure. These included:

  • Charlie Sloth (Radio 1)
  • DJ Semtex (1Xtra)
  • Rattus Rattus (KISS x Urban Nerds)